PLMD (pleaseletmedesign)

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PLMD (pleaseletmedesign)

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Silk-screened
Red & Black
IGEPA ‘Velour’ 1.5 200g/m2
950 x 635mm
Edition 50

Designed by PLMD (pleaseletmedesign)

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Note

Designing is thinking.

Extract from «Clear Thinking» by R.W. Jepson, M.A. (Formerly headmaster at The Mercers’ School, Holborn) First Published February 1936.

1. Interest: the thinker becomes aware of the problem and his interest is aroused.
2. Attention: the problem is formulated and the relevant data collected and examined.
3. Suggestion: possible solutions occur.
4. Reasoning: the consequences of each suggested solution are worked out.

5. Conclusion: the most satisfactory solution is adopted.
6. Test: the adopted suggestion is submitted to trial.

We would only replace ‘the thinker’ by ‘the designer’.

Text by PLMD (pleaseletmedesign)