Maddison Graphic

visual-grammar-leterme-dowling.png
visual-grammar-leterme-dowling.png
sale

Maddison Graphic

25.00 50.00

Silk-screened
Red & Black
IGEPA ‘Velour’ 1.5 200g/m2
950 x 635mm
Edition 50

Designed by Maddison Graphic

Quantity:
Add To Cart

Note

Choosing just line, our intention is to convey the meaning of the event which is not expressed in the poster text itself. We hope to exploit the potential ambiguity of a refined visual language and encourage the viewer to seek meaning from as simple an image as is reasonable.

The line drawing describes both a two dimensional and a three dimensional space, expressing in one image two concepts. On first viewing the outer and inner rectangles connected at each corner suggests a flat mitred picture frame containing a poster. 

However as the eye moves to the bottom, the frame is interrupted by an opening and a view through to a further space, implying surface and depth. The mitre lines become the meeting of ceiling, walls and floor, the poster text appears now to be painted onto a wall (reminiscent of exhibition signage), and the corner of what might be a picture frame peeks through from a second room.

The page is divided into a very simple grid of squares, all lines adhere to the grid, as does the line spacing and position of the text. 

The typeface is Akzidenz Grotesk, chosen because it shares with the line a strong and unvaried form. To differentiate it from the drawing it is set in black and has to be slighter than the line weight in order to appear equal to the tonally weaker red. By these means we hope to achieve harmony and clarity.

Text by Maddison Graphic