Red & Black
IGEPA ‘Velour’ 1.5 200g/m2
950 x 635mm
Designed by HORT
With all the wonderful accessible resources and platforms that are made available to us with just the click of a button, following trends has made life for the creative, if they choose to follow of course, a little more easier. Unfortunately with any action there is a consequence. Constantly following trends after a while can be something that becomes quite pragmatic, mechanical and lifeless.
The emotional connection that a creative puts into their work is lost. It does not communicate how it should anymore. It does not touch the viewer like it used to. It is just a graphic. No idea. No emotion. No connection. No soul. But the real tragedy of course is that the soul is not only lost in the work you create, but also within yourself.
Our outcome was not about searching for trends and building something from that. But rather playing and waiting for beautiful accidents that have a meaning, through visual exploration to happen.Without expecting it, we found a soul within each character of the word.
For each character has it’s own personality and something special that sets it apart from the next. We also discovered that each characters’ soul can be visually expressed in many different ways, depending on the creative or creatives mood. We would like to present you all a combined collage of our favorite four.
Text by HORT